The goal: Create a scalable destination-worthy retail experience that magically communicates HBO Max’s depth of content, accessible at the speed of 5G infrastructure and systems.
From the outset, HUSH had some concrete ideas of what The Orbit experience should be:
We were asked by IYOIYO studio to help build Infinite Bad Guy, a Google and YouTube collaboration with Billie Eilish. Infinite Bad Guy is an interactive, synchronized celebration of fan remakes, covers and remixes of Billie Eilish’s hit track “Bad Guy”. Check it out, its pretty cool. It even won a webby!
IYOIYO wrote an exhaustive behind the scenes look at the techniques used to execute the project which you can read here.
We wanted to provide a bit more context on the video side of things and highlight some of the workflows, successes and pitfalls we had.
The Walkbox event took place in the fall of 2017, long before our company Special Circumstances was formed. The ideas and lessons learned from Walkbox helped inform Synopsis, our computational cinematography toolkit and also helped seed music video editing techniques used in Trash, a fun, social, mobile video editor which is now part of VSCO.
This project helped highlight that production and post production is very close to a revolution in new, content aware tools that will change the industry and overhaul existing workflows used by filmmakers of all kinds.
We wanted to share some lessons, insights and challenges…